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Artist Development and Incentive Structures for Content-Driven Cryptocurrency Platforms

Ryan Tanaka
11 min readJan 20, 2019

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My Wurlitzer/Seaboard/Streaming Setup for my upcoming YIMBY Arts project!

While cryptocurrency and blockchain technologies are still in its infancy stages right now, the possibility of creating economic “incentive structures” in the content space has a lot of people excited about what the future of new media has to offer. Research into this area, however, tends to be sparse since it’s a brand new field and (as of today) no real models of a sustainable ecosystem, as of yet.

The fact that the content industry will have to model user-incentives in an effective way in order stay relevant for the advent of “Web 3.0”, however, seems to be a given by industry insiders at this point. How exactly will this play out, however, is the question. These models are not easy to create, even in less subjective fields like finance and accounting, so how is the content space going to take advantage of the powers that this new technology has to offer?

This article will focus on music (since it’s my area of expertise) but since it will be looking mostly at fundamentals there should be many cross-over applications to other content areas as well.

Why Incentives Are Needed: Artist Development

In the music tech space, Musicoin currently holds the title for the most “developed”…

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